You will learn:

1. Why you need to bootstrap as long as possible

2. Powerful bootstrapping strategies to build a company without spending month chasing and begging investors

3. The most powerful bootstrapping strategies to leverage your position, assets and get to revenue faster

4. How to objectively rate your business idea, team and market

5. How to define you niche market better to reduce the capital and risk

6. How to adjust your business model for maximum impact

7. Virtual company techniques that can keep your burn rate low

8. Assembling your management team to create value without paying them

9. Sources of bootstrap financing most people do not know about or use that have made some billionaires

10. When and how can you plan on getting financing in today's tougher funding environment

11. How to create lots of value in your company without spending money

12. How to decide when you really need to spend money

13. When to think about getting angel funding

14. and much more

The current capital environment is about as tight as it has ever been. The bar is higher for raising both angel and venture capital of any kind. MUCH HIGHER! Outside investors expect you to get further on friends and family money, much further, before even considering investing. In the past you could get a "Series A" financing from venture capitalist to raise money for product development. Today this is very rare and fewer VCs are investing in pre-revenue companies (outside of biotech). The "Series A" deals today are more often an investment in a company that has already been through market research, business planning, product development, and actually has lots of paying customers.

This tape set is a live seminar given to entrepreneurs in Boston. It is not just filled with hints and tips, but provides a complete roadmap of the phases you should go through to get from raw idea to a profitable company on minimum cash. This audio and slide set is not the product of a research/academic author, but is practical "DONE IT BEFORE" information from decades of hands-on experience from a successful serial entrepreneur.

Systems You WIll Get:

• Discussion of The Most Powerful Bootstrapping Strategies - Ways to leverage your position, assets and get to revenue faster
• Adjusting Your Business Model - Minor changes can make huge difference. Here is the list to go through to optimize. This is how Michael Dell and Bill Gates became billionaires.
• Virtual Company Techniques - How to build more value without paying salaries for experts you need. Keeping your burn rate low as long as possible while learning and flushing out risks.
• What does it take to be a Successful Entrepreneur - Here are the things you need to emulate for best results. These philosophies are common to most successful serial entrepreneurs and you can learn them!
• When and How Can you Plan on Financing - The bar for getting financed is higher. Here is the benchmark of where you need to get to before wasting your time chasing investors, and ways to never need any investors. How do you know when you should pay for something and when you should not. Here are some guidelines.
• Evaluating and Improving Your Idea - What to do to make your company seem more developed and mature. Many companies will not buy products from startup entities. How do you get over this catch-22?
• How to Define and Optimize Your Niche - Get there faster by focusing and picking the lowest fruit first. Here's how.
• Assembling your Team - A system for ensuring maximum team selection. Most entrepreneurs ignore key factors here.

This two hours is packed with ideas that will help you spend less and create more value in your company at the same time. It will teach you to act like the best and most successful startups of the past and use techniques that have allowed many to survive where most fail. Learn all the bootstrapping tricks collected over Bob's 29 year career. A single idea on this tape could save you thousands of dollars and there are over 70 slides of ideas and information. Most of it available nowhere else.

You will even learn some market positioning and competitive intelligence techniques that will increase your ability to close your first customers by an order of magnitude.

	Hello, I am Bob Norton and I developed this course  to help more entrepreneurs and CEOs succeed in two ways.  First by avoiding the most common mistakes entrepreneurs make in starting their business, and second by giving them a framework to get much further on less money from personal and friend and family resources.  This will optimize their chances of both survival and success. As a serial entrepreneur and CEO for over 15 years, I have built two companies to over $100 million in sales and participated in growing eight different startup companies. During that time I have also raised over $40 million from investors for those companies and made those investors well over $1 billion to date. As part of our business at C-Level Enterprises, Inc. I mentor and advise entrepreneurs and CEOs on bootstrapping, starting their business, raising capital for early-stage businesses, and on designing and optimizing their business models and vision. This is the most complete courses of its kind available anywhere today on bootstrapping. It is not just lots of hints and tips to, but a complete plan to prepare your company and create the most value with the least capital invested.  You are competing with every other entrepreneur out there for capital and must pull out all the stops today in this tough capital environment. I guarantee this will be one of the best investments you ever make because the information has so much leverage it should make and save you an enormous amount of time and money, and increase your chances of raising capital dramatically.

About The Author:
Mr. Norton, is the author of four books and many audio and video training programs for CEOs and entrepreneurs. As President of C-Level Enterprises, he is a leading authority on startups, entrepreneurship, intrapreneurship, product development and growing companies rapidly. He has been a full-time CEO since 1989 and has launched eight startups, grown two companies to over $100 million in sales, raised over $40 million in investor financing and created over $1 billion in total shareholder value, just while at those companies. He has worked in all size companies including The International Thomson Organization, FIRST CALL, Grumman Aerospace, and many others and is a specialist who consults for companies on "shifting gears" by adjusting management style as a company grows. Mr. Norton has appeared in Inc. magazine, on CNBC, Good Morning America and many other regional and national media and provides advice and mentoring to companies, entrepreneurs and CEOs through consulting, speaking, writing and seminars. Mr. Norton also runs the premier CEO and Entrepreneur Boot Camp and frequently speaks at corporations, associations, and universities.

Bootstrapping has made many people very wealthy and allowed them to retain control and build their companies. The fact is it always takes longer and costs more to start your company than you think it will and so you always have to bootstrap. Even if a company has $10 million in startup capital it should use all these bootstrapping techniques. Many companies have been ruined by having too much money. Launching a startup company is probably the biggest challenge you will ever take on. It is risky, expensive and the fact is that more than 90% of companies will not survive. One of the biggest reasons is that entrepreneurs do not get enough help and guidance from people who have done it before. I have consulted and mentored many entrepreneurs and also experienced CEOs . After eight startups I have seen it all and have been able to save and make people millions. In fact investors in my companies have made over $1 billion (yes with a "B") just during the time I was there full-time. This happens because we used less capital and made our first investors and the management team far more money, because we did not have to keep raising money again and again as many growing companies do.

Bob has read over 1,000 business books and collected the best ideas from them and combined it with his own 29 years of experience  to create this program and others. He also has developed and runs the premier CEO and Entrepreneur Boot Camp in the U.S. today. Who better to learn from than that?

Free Bonus Gift #1 (A $29 Value) - The Science of Getting Rich, by Wallace D. Wattles - A classic book on removing the personal barriers you have to achieving great financial success and extreme wealth.

Free Bonus Gift #2 (A $249/year Value) - A FREE eZine Subscription to "The C-Level Advisor" is easily worth hundreds of dollars, but you get it free. Someday we may start charging, as this information can be priceless and save you many thousands of dollars in aggravation, time and mistakes and also drive your sales faster. You will get free excerpts from upcoming seminars, books, tapes and other products for CEOs and entrepreneurs before anyone else does. 

Information and constant learning is the most valuable thing today. Experience can be hard won, or you can benefit from the mistakes and successes of others. Either way the people who leverage others' experiences, use mentors and listen more than they talk are always more successful at starting companies. I have heard venture capitalists say they want to invest in people that are "Learning Machines" - This might be the best advice ever. As long as you keep learning you will increase your value and you company's value.

Best of Success,

Double CD Set and Slides Only $77

P.S.  This information is for serious entrepreneurs who wish to build significant businesses. It is not for everyone and it is not a "get rich quick" scheme. If you know of someone else who might need this please send them a link.

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